OWN A FRANCHISE
Become Part of Our Hamada Family
Open a franchise with one of the restaurant industries' most exciting fast casual brands
As a leader in the middle eastern food industry, the demand for our uniquely-prepared hummus and falafel has blazed a trail all the way across the Jordan. With our strong brand identity, exceptional franchisee relationships, and passionate executive team, Hamada is perfectly poised for development with the right investor. Immediate single unit and area development opportunities available.
Why Hamada is a Fit For You
An authentic Levantine concept, Hamada was established more than 100 years ago in Jaffa, Palestine in the year 1915. It is an experience that takes you back to the roots of Levantine flavors and feeling. From our beginning in Jaffa, to over 35 locations in Jordan, we will soon be introducing Hamada to the rest of the world!
Frequently Asked Questions
What is a typical size of “Hamada” outlet?
Hamada has developed several formats:
• Flagship restaurant: Average size of 350 m2 – 500 m2
• Take Away format: The smaller version that combines both a small dine-in area and Take Away / Delivery. Sizes range from 50 m2 to 100 m2
Is there a Central Kitchen requirement under Area Development?
Hamada requires that you open your own Central Kitchen which varies from 400 to 800 m2 depending on the size of your market and projected unit openings. A 400 m2 CK can serve from 5 to 10 units whereas the 800 m2 CK can serve 15+ units.
What are the desired site criteria “Hamada” outlet?
Here are some of the criteria that we look for when evaluating a location proposed by prospective franchisees:
Popular destination – Area with high footfall throughout the day – Nearby notable F&B and commercial establishments – High Visibility – Easy Access – Adequate Frontage amongst other important characteristics.
Flagship restaurant:
1. Tier 1 & 2 Locations in middle to high-income residential neighborhoods or commercial Areas
2. Commercial Streets preferred
3. Corner Location preferred
4. Façade of at least 10m preferred
Take Away format:
1. High Streets: Top location with adequate frontage (at least 4m façade) & high visibility
2. Shopping Malls: Only in Tier 1 & 2 Malls.
3. Travel: Airports
4. Middle to high-income residential neighborhoods or commercial Areas
What is the ongoing “Royalty Fee”?
The “Royalty Fee” is 5% of your gross sales (excluding taxes before discounts) and is paid monthly. This fee entitles you to use Hamada service mark, use of distinctive system, marketing assistance, ongoing business development and counseling, and other benefits that come with being a Hamada franchisee.
What is the ongoing “Global Marketing Fund”?
Should we establish fees for a Marketing Fund, you will be expected to make Marketing Fund contributions of up to 1% of your monthly gross sales at the discretion of Hamada Management.
Will I have an Exclusive Territory?
Hamada grants an exclusive territory for a minimum of 5 units and agreed upon on a case-by-case basis (Development territory, channel(s), the development period & plan. In the case of an individual agreement, there will be a minimum radius to prevent cannibalization between outlets.
How much training is provided in a Hamada Franchise system?
Successfully onboarding you and your future team is our highest priority. Hamada has set very high standards and our training executives will help you get up to speed with our processes. We offer a two-phase intensive training program prior to your opening:
- Phase I -- Training provided at a location designated by Hamada: It is expected that Hamada Management will provide franchisees with approximately Fourteen (14) to Twenty-One (21) days of initial training at “Hamada” headquarters or at a location designated by Hamada Management, beginning approximately 6 to 9 weeks before the franchisee is scheduled to open for business. Phase I instruction will pertain to administrative, operational, and sales/marketing matters; it will also include a liberal amount of on-the-job training. This training will be provided for the franchisee and Two (2) designated attendees.
- Phase II -- Training provided at the franchisee's location: On-site training typically takes place before the franchisee commences operations. Experienced trainers from Hamada will provide on-site training for a period of Seven (7) to Ten (10) days to assist the franchisee in the commencement of operations.
What is the term of Hamada’s Franchise Agreement?
The initial term of the Franchise Agreement is 7 years from the date the Franchise Agreement is signed with two renewal options of 5 years each (for a total of 17 years).
What are the support programs provided by a Hamada franchise?
In addition to field support, members of Hamada organization should provide the services listed below. Hamada Management should assign a specific person to cover each of these support areas (one person can be assigned to more than one task).
The names of support staff members who are officers, directors, or have significant management responsibility in conjunction with franchisees should be disclosed. Hamada Management has the responsibility to assign a person/people to each task during the development of the franchise program.
o Operational Support
o Site Selection
o Marketing Support
o Purchasing
o Accounting/Audit/Legal
o Internal Support
o Ongoing Research and Development.
o Overall Program Oversight
What is my next step?
A. Simply complete the Franchise Application Form and return it to us. We will review the form and get back to you with our feedback.
FRANCHISEE EVALUATION FORM
PRIVACY POLICY: ALL INFORMATION PROVIDED IS KEPT CONFIDENTIAL AND WILL NOT BE DISCLOSED EXCEPT FOR PURPOSES OF VERIFICATION
GIVE A COMPLETE RECORD OF YOUR POSITION, CONTACT INFORMATION, AND RESPONSIBILITIES WITHIN THE ORGANIZATION.
Required field!